Understanding the market is essential for a new platform, especially with features that are similar to some. As a mobile application targeted towards users with interest in ordering healthier options of take-out, Good Food’s competitor include HealthyOut, Hello Fresh, Green Chef.
Despite learning that most possible users took interest in managing their diet and thus taking the turn into a healthier take-out application, there were still plenty of characters with the same target. After two rounds of surveys and (one-on-one) interviews, the possible users of Good Food was narrowed down to 3 personas. Which are: the newly-independent student, travelling business person, responsible homeparents.